As Creative Manager at Kerry, I acted as the go-between for teams in Asia and South America, I took complex ideas and turned them into clear, actionable briefs that led to strong activations. My work spanned photography, video, tradeshows, campaigns, and more—balancing leadership with hands-on design to get projects delivered on time and to a high standard.
I helped roll out the refreshed Kerry brand design system across everything from digital and print to events and environments, making sure it stayed consistent no matter the region.
Along the way, I learned to navigate tight deadlines, diverse cultural contexts, and multiple stakeholder needs, all while keeping the creative output aligned with Kerry’s global brand vision. The result was a body of work that not only looked cohesive but also helped strengthen brand impact across markets.
